Co-constructing identities in speeches

This paper investigates the way speakers construct their identities as representatives of companies (institutional identity construction) in relation to they “project” an onto audiences. The audience is “altercasted” (Weinstein and Deutschberger 1963) role potential buyer a product, thus evoking standardized relational pair (Sacks 1972) seller/buyer. speaker then presents his company complementary seller product such link established between speaker’s audience. discursive co-construction crucial for both receive meaning. two cases that are discussed here on one hand show similarities general pattern constructions interwoven with another, but other also demonstrate there many unique diverging ways constructing linking these identities.